Story Behind The Business

Story Behind The Business 

Established on 25 August 2023 - Surprise Card by Xander is a small business in Melbourne founded by Sue (mummy) and Xander (a 7 year-old who loves to draw and absolutely adores surprises).

Xander loves making and creating cards for his friends, family, neighbours, aunties and uncles ever since he was around 4 year-old. He especially loves designing these fold-up cards where there is a “little surprise” hidden within. They never fail to bring a smile to someone’s face. 

So one day, Xander asked: what if, we can bring this joy and smile to more people in Australia, or maybe, even around the world. 

And that, is how, “Surprise Card by Xander” was born. 

Surprise Card by Xander aims to bring SURPRISE, JOY, and GREAT MEMORY through our fun designs to as many people as possible! 

Our Online Store also stocks a range of unique and beautifully-crafted greeting cards designed and created by other young, talented artists. Check out "Meet Our Team & People" page to find out more! 

Giving Back To Society 

We believe children are our future. Surprise Card by Xander pledges 10% of our profit (to be paid end of every 12 months) to a not-for-profit organisation aims to improve the life of children. 

10% of our profit for the next 12 months (from 25 August 2023 to 31 August 2024) will go to Save the Children. 

So, Why our Surprise Cards? 

So, why do we love Surprise Card by Xander so much (and we think you will too!): 

  • Created By A Kid - “Surprise Card by Xander” is the brainchild of a 7 year-old boy who loves to design and draw.
  • Bringing Smile Through Fun Designs - We believe physical greeting card is never out-of-style. We designed our cards with one objective in mind: SURPRISE! We want our card to be non-boring, we want to bring a smile to someone’s face, we want our surprise card to be a whimsical artwork at home that brings sweet memory and joy. 
  • SURPRISE! - We fold our cards in a unique way to give you a SURPRISE! 
  • Bigger Than Usual Card Size - Most of our cards have two size options (Standard / Large). Our Large cards are BIGGER than most ordinary greeting cards in market - it’s a full A4 size when unfolded, and A5 size when folded in half. 
  • Hand Illustrated & Not-So-Perfect - Our designs are hand-drawn, hand-painted, and yes, imperfect in many ways (we are so sorry, but we sincerely hope you will look past that and accept the imperfections as part of our style). 
  • Australia Made - All surprise cards are designed, drawn, and painted (either by Xander alone / or co-designed with mummy), printed, made, packaged, and created in Australia. 
  • Environmental-Friendly Material - Our surprise cards are printed on post-consumer recycled papers, using sustainable green printing process and system. 
  • A FUN Business - Most importantly, Xander and mummy have Amazing Great FUN creating these surprise cards as a fantastic duo team. I hope your lucky recipient will feel the EXTRA love and happiness when they receive these designed-by-heart surprise cards.